For higher, or worse, the public most of the time makes many choices, about the first-rate of their elected officers, founded on their perceptions, and some, instead – challenging, gadgets, to fully grasp, and adequately bear in mind and evaluation! How one’s actions, and words/ rhetoric, are viewed and evaluated, are major accessories, of a public authentic’s OPTICS. These contributors should be aware, and do not forget, what their actions, show up to be, to others, and whether it instills public self belief, and trust, or, quite the reverse! With that in mind, this article will try to briefly don’t forget, establish, and talk about, using the mnemonic method, one of the key concerns, ideas, and gadgets, a excellent leader, must constantly, think about!